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Case Study: AirTight Networks
sponsored by TechTarget
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AirTight Networks, a wireless security solutions provider, was able to achieve "a cross pollination of security and network decision makers" with a limited budget and only two months to implement and deliver the results from their marketing campaign. By using a SearchSecurity.com Security School, which included expert mediacasts and whitepaper syndication, the lead generation marketing program could be executed within the limited timeframe and still fill the sales pipeline with qualified leads. Also, to meet the budget constraints, TechTarget offered the client a lead guarantee with a lower cost per lead (CPL) and delivered a higher volume of qualified leads than initially requested.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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