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Protecting Your Brand
sponsored by Information Security Magazine
Posted:  03 Jul 2007
Published:  01 Jul 2007
Format:  HTML
Length:  8  Page(s)
Type:  Journal Article

ABSTRACT:

When TJX Corp. reported lower profits for the first quarter of 2007, CEO and president Carol Meyrowitz said "comparable store sales results in April were below our expectations, which we attribute to the unseasonably cold and wet weather across most regions of the country during the first half of the month."

Was she actually blaming April showers--not the biggest credit-card number heist in history--for disappointing sales at TJX discount stores T.J. Maxx, Marshalls, Bob's Stores and others?

But Meyrowitz's comment was not far-fetched.
 
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AUTHOR: 

Amy Rogers Nazarov
Freelance Writer


BROWSE RELATED RESOURCES:
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