Underrated, undervalued and underutilized; events management is most often rated as a tedious and ungrateful task. System administrators shy away from event logs and the events contained within, citing lack of time and clear definitions to the events produced as the principle detractors to the events management process. Events however constitute an invaluable source of information that can be utilized in a number of business processes such as fact finding and decision making. Various laws also mandate that logs have to be maintained and reviewed. This paper examines various corporate needs and provides information on how GFI EventsManager can help corporations achieve important goals.