DaimlerChrysler knew that competitive strength in today's dynamic global auto industry came not only from efficiency, but also from the ability to quickly adapt to changes in its environment - from shifting customer preferences to changes in shipment dates. IBM was engaged to design and build an integrated infrastructure solution that provided a standardized, "ready-made" environment for developing, deploying and running applications. This case study reveals how DaimlerChrysler saw significant reduction in overall application lifecycle costs.