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ABSTRACT:
Assessing the impact of data outside the data warehouse and its relationship to corporate data is beyond the scope of traditional business intelligence (BI) approaches. The future of BI demands visualization capabilities that let users see the relationships among data with the ability to manipulate the data.
Read this white paper to learn how enterprise analytics extends today's information architectures and allows you to derive more value from traditional BI investments, increasing your company's performance. Learn about adaptable, faster, organized analytics that will enable you to:
- Increase operational effectiveness.
- Utilize visualization capabilities to view data relationships.
- Easily manipulate data.
- Access and analyze data securely.
- Assess risk or fraud during data gathering and analysis process.
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AUTHOR:
Mark Smith
Executive vice president, Portrait Software
Mark Smith is a 15-year veteran in customer analytics and data management. Mark heads up Portrait's sales and marketing marketing applications and customer analytics group delivering integrated solutions to organizations challenged with managing data assets and converting these assets into better customer intelligence. Prior to joining Portrait, Mark co-founded Quadstone - a company reputed for its innovative customer analytics solutions serving financial, telco and retail organizations.
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