Taking the CRM Call: Should You Roll Out Enterprise CRM?

Taking the CRM Call: Should You Roll Out Enterprise CRM?

Cover
Implementing a CRM solution can be difficult for organizations with multiple business units. Read this paper to learn if an enterprise-wide implementation or an independent business unit approach is the best fit for implementing CRM in your business. Both approaches to CRM, business unit and enterprise-wide rollouts, come with benefits and risks.

Catering to different customers or markets with different go-to-market strategies creates complexities and risks that are difficult to manage even with the most robust CRM strategy. Organizations with multiple business units can benefit from a CRM strategy that provides an understanding and guidelines for reaching goals. Learn how coupling the business unit approach with strong processes, metrics and overall buy-in can allow your organization to:

  • Stabilize and protect core processes
  • Raise the performance bar
  • Increase customer satisfaction

Authors

Christina Loh Senior Engagement Leader with Infosys' Customer Operations Practice, Infosys Christina Loh is a Senior Engagement Leader with Infosys' Customer Operations practice. She has extensive experience in CRM strategy and application implementation. She has over 13 years' experience realizing business goals through effective leadership of operational strategy, process development, organizational change, and technology programs.
Amandeep Singh Syali Consultant with Infosys' Customer Operations Practice, Infosys Amandeep Singh Syali is a Consultant with Infosys' Customer Operations Practice. He has worked in areas of Business Process Reengineering, CRM Strategy & Roadmap, Package Evaluation, desisning and developing custom build solutions.
Vendor:
Infosys Technologies Limited
Posted:
14 May 2007
Published:
01 Sep 2006
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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