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ABSTRACT:
As the Internet permeates the publishing industry, some companies dismiss the notion that they're even in the publishing business much the way a Democrat might reject being called a liberal. "We're not a publishing company; we're a media organization," says C.J. Rayhill, CIO at technology publisher O'Reilly Media Inc. in Sebastopol, Calif. In 2004 the company even changed its name from O'Reilly Associates. "It's critical to be seen as more than a publishing entity," says Rayhill.Critical indeed. The traditional publishing model has been turned on its side as revenue from print advertising continues to decline. To compete with not-so-traditional online entities and meet the demands of an increasingly tech-savvy audience, publishers are exploiting the Internet, transforming from pure-play print companies to diverse content producers. As publishers look to new forms of value creation through these channels, they are redefining how content is generated and delivered.
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AUTHOR:
Lauren Horwitz
Managing Editor, CIO Decisions
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