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ABSTRACT:
Steve Peltzman, the CIO at MoMA, the Museum of Modern Art, had a problem. The world's greatest repository of modern artwork had recently opened its renovated and expanded headquarters on West 53rd Street in Manhattan, and a record number of visitors were filling the galleries. As the museum's first CIO, Peltzman had been given the dream job of redesigning the way the organization used technology. One of his changes was to make it easier for art lovers to flow into the building -- and for the museum to track what kind of visitors were coming. Peltzman armed ticket takers with handheld scanners. Instead of ripping paper in half, they would zap a bar code, and the data would feed into the museum's database, recording how many were members and how many had purchased single admissions.
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AUTHOR:
Michael Ybarra
Senior Features Writer, CIO Decisions
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