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ABSTRACT:
As competition in the financial sector continues to increase, banks, insurance companies and other financial services providers are actively seeking ways to improve customer service and profitability via process efficiency. This approach, know as customer process management (CPM), represents a merger between customer relationship management (CRM) and business process management (BPM).
This white paper discusses an effective approach to customer process management for the financial services industry. Read this paper to learn how CPM can improve customer service, lower costs and increase profitability.
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