Although sales professionals are faced with rapidly changing situations and require current information to accomplish their goals, most organizations base strategies and tactics upon dated information that can be months old. As a result, actions can often come too late to make a difference. This white paper details sales analytics which can empower users to proactively and continually improve their performance by providing every member of the sales organization with the information and insight required to identify issues, diagnose causes, and develop targeted action plans to improve results.