Harnessing the Power of the Internet: Strategies for Online Marketing
sponsored by TechTarget

Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns. There are so many new media that it can be difficult to understand what metrics are really important. In this ExecBlueprint report, Marilou Barsam, SVP of Client and Corporate Marketing for TechTarget, describes the response metrics that have helped her guide technology vendor clients in their marketing strategy development and see the greatest ROI from online media.
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