Identity Resolution: A Key to CDI Value
sponsored by Identity Systems

Effective customer data integration (CDI) projects consolidate enterprise information for an accurate and comprehensive view of the customer. However, without preventative action, CDI tools can succumb to data errors, variations and anomalies that can prevent the retrieval and correct use of customer information within an organization's system -- resulting in data mismatches and mistakes that can hinder customer relations.

This white paper explores identity resolution, the process through which tailored heuristic, phonetic and statistical algorithms can enable your CDI tools to find matching customer records from multiple sources, regardless of structural anomalies and quality problems. Gain key insight from Linda McHughs of Baseline Consulting as she analyses the value of adequate identity resolution and address the three main challenges to a successful CDI project.

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