Sales Enablement: User Acceptance Means More Sales
sponsored by Sage SalesLogix

Companies using the sales force automation aspects of CRM tools are demanding revamps to their applications to make them more useful to their salespeople. These changes demonstrate how the traditional focus on the requirements of sales management is shifting toward sales force enablement and reflects a transformation in the approach to and application of sales technologies.

This white paper differentiates between sales enablement and traditional sales force automation, while providing guidelines on how to improve the productivity of your sales people and the effectiveness of your sales systems.

Learn how to foster more sales through:

  • Adaptable and flexible business process capabilities.
  • Tools that enhance interactions with customers.
  • Comprehensive account management tools.
  • System personalization to fit individual salesperson needs.

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