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Email Marketing as a Relationship Strategy
This whitepaper is a guide for combining leading customer relationship strategies with best practices within email marketing and contains four steps to high impact email marketing as well as examples of best-in-class email marketing approaches.
Success relies on the ability to differentiate an email marketing approach by designing it in the context of a customer-based business strategy.
When used to improve the customer experience rather than strictly as a sales tool, email becomes part of a larger relationship-building plan.
- RightNow Technologies
- 26 Oct 2006
- 01 Jan 2004
- White Paper