Integration for a Customer-Centric View: How to Successfully Integrate Front- and Back-office Applications in Your Small- or Medium-sized Business
sponsored by Sage SalesLogix

In order for CRM to work effectively, individual departments within the organization must communicate and have access to centralized customer information. Front office applications, such as sales and CRM tools, must be integrated with back office applications, such as accounting and financial systems, to provide a complete view of all customer interactions. When executed properly, integration results in increased productivity and efficiency across all departments, enhanced customer satisfaction and, ultimately, greater profitability.

This white paper provides a valuable list of factors to consider when planning a successful integration project. Read this white paper to learn about the latest developments in software technology that can impact your organization; a project overview of a typical integration initiative; and the capabilities, benefits and return on investment that an integrated front and back office solution can provide for your organization.
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