IIM is a set of processes and underlying technology solutions that enable organizations to understand, organize and manage all sorts of data types (e.g., general files, databases and e-mails). While information lifecycle management (ILM) is a popular catch-phrase in the industry, it hasn't found commercial success largely because it doesn't address the idea of intelligent data management. IIM does. This presentation will discuss IIM, criteria that organizations should use when evaluating IIM solutions and the economic justification necessary to spur an investment decision.