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In Search of Customer Relevance: Customer Data Analytics Ignites a Customer Insight Revolution
AuthorsJay Istvan Vice President, eLoyalty Corporation Jay Istvan is Vice President and General Manager of Converged Internet Protocol Contact Center (CIPCC) Solutions for eLoyalty Corporation. Jay joined eLoyalty in February 2001. Prior to joining eLoyalty, he spent 15 years with the Boston Consulting Group. Jay has worked with a wide variety of large corporate enterprises, helping them to best use technology to increase the effectiveness and decrease the costs of their marketing and customer service capabilities. Jay holds a BSEE from Bradley University and an MBA from Harvard Business School.
Amber Fain Marketing Manager, eLoyalty Corporation Amber is a Marketing Manager at eLoyalty Corporation. Prior to eLoyalty, Amber served as a marketing consultant and account manager at Castro McMahon, a Chicago-based direct marketing boutique, helping clients in consumer products, service, and automotive industries increase customer loyalty. Prior to Castro McMahon, Amber led the marketing and customer service functions at Cristalia Premium Water in San Juan, Puerto Rico. Amber is currently pursuing a Master’s degree in Business Administration from the Kellogg School of Management.