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In Search of Customer Relevance: Customer Data Analytics Ignites a Customer Insight Revolution

Cover
Now more than ever, businesses are turning to strategic analysis of customer data to gain more actionable insight into what is motivating and driving how customers interact. When properly done, customer data analytics will enable organizations to create relevance for their customers by learning how they think, what they buy, what they use and how they want to relate with the enterprise. As a result, businesses will manage their customers more effectively and create stronger relationships, better financial returns and more efficient service.

Learn how to create relevance for customers through customer data analytics and how to use that insight to significantly improve your company's performance. This white paper will also cover some of the common challenges enterprises will need to overcome in order to achieve the benefits of customer data analytics, and propose sound strategies for doing so.

Authors

Jay Istvan Vice President, eLoyalty Corporation Jay Istvan is Vice President and General Manager of Converged Internet Protocol Contact Center (CIPCC) Solutions for eLoyalty Corporation. Jay joined eLoyalty in February 2001. Prior to joining eLoyalty, he spent 15 years with the Boston Consulting Group. Jay has worked with a wide variety of large corporate enterprises, helping them to best use technology to increase the effectiveness and decrease the costs of their marketing and customer service capabilities. Jay holds a BSEE from Bradley University and an MBA from Harvard Business School.
Amber Fain Marketing Manager, eLoyalty Corporation Amber is a Marketing Manager at eLoyalty Corporation. Prior to eLoyalty, Amber served as a marketing consultant and account manager at Castro McMahon, a Chicago-based direct marketing boutique, helping clients in consumer products, service, and automotive industries increase customer loyalty. Prior to Castro McMahon, Amber led the marketing and customer service functions at Cristalia Premium Water in San Juan, Puerto Rico. Amber is currently pursuing a Master’s degree in Business Administration from the Kellogg School of Management.
Vendor:
eLoyalty Corporation
Posted:
17 Apr 2006
Published:
22 Mar 2006
Format:
PDF
Length:
19 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.