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Making Smart Choices when Evaluating CRM Platforms
Selecting a customer relationship management (CRM) application based solely on available features and options without analyzing how the system will meet strategic business objectives is a recipe for disaster. Performing a complete needs-and-outcomes assessment prior to purchasing the CRM solution, enables companies to realize the full potential of the functionality deployed, and ensures the success of their CRM initiatives.
Learn how to take advantage of an objective selection methodology to thoroughly understand what is available within the CRM market and determine which application and feature set fits your particular environment.
President & CEO, Innoveer Solutions, Inc.
- Innoveer Solutions, Inc.
- 02 Feb 2007
- 31 Jan 2007
- 6 Page(s)
- White Paper