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ABSTRACT:
Evaluating customer relationship management (CRM) applications can be an interminable chore. But the goal is always the same - to select a platform for improving the way you do business, driving profits and reducing risk, while minimizing IT resource requirements.
Detailed in this white paper is a problem-solving approach to the evaluation process that ensures that you will meet your organization's current needs as well as those in the future. Learn about this process and receive a problem-focused checklist that examines the seven areas that are critical components of a successful CRM project.
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