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ABSTRACT:
This year the Dolphins went live with Hyperion's CRM product. Though this is standard software fare in many industries, fewer than half the teams in the NFL have implemented such systems. Together, the various deployments have streamlined operations and freed up several employees for other tasks. Now sales and marketing folks no longer spend their time gathering numbers and manually plugging them into spreadsheets. Still, Howard adds that the sales team, whose job is to fill seats, did not rush to embrace the CRM system. "It's been tough for sales, but you can't force it. The challenge is to educate [sales and marketing people] to understand the potential for technology. Communicating in a language that your team can understand is key."
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AUTHOR:
Michael Ybarra
Contributing Writer, CIO Decisions
Michael Ybarra is a contributing writer for CIO Decisions.
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