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Customer Relationship Management: 10 Steps to Success
Done right, customer relationship management (CRM) allows companies to
increase both their revenue and profit while lowering the cost of
marketing, selling to and servicing their customers. However, after
attempting to implement a CRM system, many organizations often fail to
meet their objectives and the ROI they were expecting.
This white paper explores the key success factors that divide successful
CRM initiatives from those that consistently fall short, and provides a
set of ten steps that your company can utilize to make your CRM strategy
a success. Learn how to strike the right balance between tactically
solving problems within specific areas and managing customer-facing
processes and data across them.
- FrontRange Solutions Inc.
- 22 Nov 2006
- 01 Sep 2005
- 18 Page(s)
- White Paper