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ABSTRACT:
When FFF Enterprises Inc. grew sales by 400% in four years, the need for IT to support this rapid growth began mushrooming out of control. So executives sought out an IT leader to restore order. "We called in the Marines," laughs Kit-Bacon Gressitt, FFF's vice president of marketing.
Specifically, they hired Bob Coates.
Coates became the first technology executive at the Temecula, Calif., distributor of biopharmaceutical products. The ex-Marine even exemplifies the basis for the company's name: the Latin fortuna favet fordibus, or fortune favors fortitude.
Now, a little more than a year into his tenure as vice president of technology, FFF estimates that nearly a dozen new IT initiatives contribute to the firm's continuing growth of about 20% per year. That's no small feat in an industry besieged by supply shortages and widely fluctuating pricing, not to mention the threat of drug counterfeiting.
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AUTHOR:
Anne McCrory
Editorial Director, CIO Decisions
Anne McCrory is editorial director of CIO Decisions and the CIO Decisions conference.
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