This white paper will provide an in-depth view of Web analytics and how it can be leveraged to optimize the overall performance of your online initiatives, whether your site is focused on eCommerce, lead generation, media/content or self service. Learn how simple it can be to optimize your Web site by focusing on a number of areas including site content, media and promotional mix, merchandising, and navigation. By analyzing and acting upon your Web analytics data you can easily improve online sales, optimize site content and increase conversions.

This white paper serves as a guide for Web analytics best practices with emphasis on proven ROI. Web analytics can be an integral part of a marketer's goal to optimize their customer acquisition, conversion and retention strategies. Find out how you can minimize the guesswork so you can better plan your activities and achieve more accurate forecasts.