This Yankee Executive white paper, Tying Order Management Is Critical to CRM Success, discusses recent trends in the CRM selection process. While research has shown that CRM is still a priority within organizations, it also shows that there has been a shift toward tying together all the data into one integrated view of each customer and leveraging data across multiple departments. This white paper will show you what you need to know when considering a CRM solution and how you can enhance and expedite the customer experience within your organization.