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2005 IT Marketing Trends Study Results
sponsored by Bitpipe
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Nearly two-thirds of technology companies plan to spend more on lead generation initiatives in 2005 than in 2004, and more than three-quarters of agencies say their clients will do the same. According to 371 technology companies and agencies surveyed by Bitpipe, Inc. and Sam Whitmore's Media Survey (SWMS), 49% of tech marketing budgets will be allocated for online advertising and online sales lead generation in 2005. While 66% of the firms polled believe the priority assigned to sales lead generation will increase in 2005, only half as many-33%-projected an increase for 2004.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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Available Resources from Bitpipe
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sponsored by Bitpipe
Resource Center:
Storage challenges for IT professionals are particularly complex in today's environment of rapid obsolescence of storage hardware and digital media.
Posted: 30 Nov 2006 |
Published:
30 Nov 2006
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sponsored by Bitpipe
Resource Center:
Don't think you're in the software business? Think again.
Posted: 30 Nov 2006 |
Published:
30 Nov 2006
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sponsored by Bitpipe
Resource Center:
Security is all about protecting corporate information and technology assets from intruders, thieves, and vandals.
Posted: 30 Nov 2006 |
Published:
30 Nov 2006
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sponsored by Bitpipe
Resource Center:
Research has shown more than 30 percent of IT spending is on integration, with software costs running into the millions of dollars for large enterprises.
Posted: 30 Nov 2006 |
Published:
30 Nov 2006
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sponsored by Bitpipe
Resource Center:
Content Management Systems give you the power to leverage company-wide knowledge assets for competitive advantage.
Posted: 27 Nov 2006 |
Published:
22 Nov 2006
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sponsored by Bitpipe
Resource Center:
Business Intelligence systems allow you to uncover, analyze, and forecast the trends that drive your business.
Posted: 27 Nov 2006 |
Published:
22 Nov 2006
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sponsored by Bitpipe
Resource Center:
This research guide will help you select the best Network Design and Management solution for your company. It provides Network Design and Management information on Network Design and Management products.
Posted: 20 Nov 2006 |
Published:
16 Nov 2006
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sponsored by Bitpipe
White Paper:
Our Healthcare Industry page is the place to start if you need to stay up-to-date on related subject areas, such as Medical Hardware and Software, Telemedicine, and Biotechnology.
Posted: 13 Feb 2006 |
Published:
13 Feb 2006
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sponsored by Bitpipe
White Paper:
Are you up to date on Government policies, regulations and agencies? You need to be informed about government-related subject areas, including National, State and Local Governments and Government Agencies, Government Information Security, and Compliance.
Posted: 13 Feb 2006 |
Published:
13 Feb 2006
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- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
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