ExactTarget, a rapidly-growing developer of on-demand email software solutions, today announced that the company made its debut in the Forrester report of The Best Email Marketing Services Providers, released June 30, 2004. ExactTarget achieved the rank of "Strong Performer" in the Forrester Wave™ report, based on the company's extreme ease of use, with standout capabilities to manage brand consistency and legislative compliance. The Forrester Wave™ ranking is built on an open, rigorous methodology and an algorithm that exposes vendor scores, key attributes and weightings in an interactive spreadsheet.

According to the Forrester report, marketers want dynamic content, ease of use and the ability to integrate with other software. The services that marketers value most are tactical functions that promote campaign management and technical integration. In the study, Forrester gave greater weight to the functionality of the application and capabilities of the platform than to the services provided.