This Yankee Group Report examines in detail how current CRM technology enhances the sales process along with how integrated marketing technology can improve sales effectiveness in this post-Internet, economically challenging environment.

Many companies recognize the strategic importance of CRM solutions, yet three roadblocks - time, money, and resources - can derail, or have already derailed, detoured, or delayed CRM initiatives. As the pace of business accelerates and the economy goes through its cycles, alternatives are desperately needed to lower many of the hurdles CRM deployments traditionally face. Instead of delaying or abandoning strategic CRM initiatives because of problems with time, money, and resources, organizations now have an option for enabling their top-line revenue objectives with a new software delivery model. This model has been proven to be more cost-effective and to deliver faster results by offering Web-based CRM as a service over the Internet for a monthly fee-hosted CRM.

This Report examines in detail how current CRM technology enhances the sales process along with how integrated marketing technology can improve sales effectiveness in this post-Internet, economically challenging environment.