Using Social Media Monitoring Tools Starts with Business Connections
Many businesses are so eager to jump into social media analytics that they forget to develop a big-picture plan of how this technology will fit into their business initiatives. Launching social media sites, such as Facebook and Twitter, without a strategy for analyzing and distributing this information, severely limits the usefulness of this technology.
This expert e-guide explains what you need to know for getting the most from your social media analytics tools and provides useful tips for integrating social media into your analytics landscape.