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Every Touch Counts: Creating High-Quality Interactions

Sales reps only spend 18% of their time truly in front of buyers.

When buyers and sellers divide such a limited amount of time across so many digital touchpoints, there’s little time for quality one-to-one interaction—but plenty of chances to screw things up.

In this guide, explore the importance of digital touchpoints and intent data with Forrester and TechTarget.

These are also closely related to: "HP Trade-In Program"

  • Unlock Your Data for Better, Faster Decision Making

    With so much data being captured and consumed on a daily basis, and a staggering 35% of IT leaders unable to access their data, the burning question for organisations remains: Are you genuinely capitalising on the data you gather, or is it time for a new strategy?

    In this research report, learn how businesses can harness the full potential of their data resources, while benchmarking your organisation's data strategy against industry peers.

    Uncover the tools to turn data into your organisation's most powerful asset and unlock better, faster decision making.

  • Russia's answer to Silicon Valley

    The Russian government is investing in an ambitious project to create its own technology hub that they hope will go on to rival Silicon Valley.  

    The billions of rubles of government money being invested in the Skolkovo Innovation Centre on the outskirts of Moscow has the backing of several multinational technology companies IBM, SAP, Intel, Cisco and Siemens. 

    There is an acknowledgement among Skolkovo executives that Russia's domestic technology market is not sufficient to grow its own startups, and by implication is not so appealing to the global tech suppliers beyond a core of 80 or so giant Russian companies such as Gazprom or Rosneft, the state gas and oil firms.

    So Skolkovo is also intended to attract those IT suppliers to Russia by demonstrating the quality of Russian startup skills and the products they bring to market - and of course by the government cash being spent here.

    Download now to find out about the future of the tech sector in Russia!

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