As talented, intelligent, and committed as CIOs are, they typically do not set strategic business direction in retail organizations. Conversely, as talented, intelligent and committed as LOB executives are, they are not usually the most technologically up to speed in the organization. This often creates a gap in the organization’s ability to most strategically utilize technology to optimally leverage the value and power of information for the success of the organization. Read this paper for tips on how retail LOB executives can close that gap.