WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EGUIDE:
In this e-guide we discuss why data integration and preparation are the unsung heroes of modern BI and advanced analytics. More so than ever, it would seem, due to the ever-increasing volume and variety of data.
PRESENTATION:
In this presentation from our CW500 event, digital transformation programme director Richard Philips explains how the AA tackled the challenges of delivering people, cultural and organisational change.
EGUIDE:
In this case study, learn about Flybuys' migration to the cloud, how they integrated security from the start and developed a change management plan to ensure key stakeholders were proactively engaged.
EZINE:
In this handbook, focused on the use of business intelligence and data analytics in the Asia-Pacific region, Computer Weekly looks at some examples of how making sense of data makes good business sense.
EGUIDE:
Mobile and data technologies are allowing organisations to provide service levels not even dreamt of a few years ago. This guide looks at some examples of these technologies transforming organisations in Australia.
EZINE:
In this issue, discover how to navigate the complexity of channel partner programmes to best foster relationships, how business intelligence software is helping companies look beyond Covid-19, and why leaders are looking forward to 2021
EBOOK:
In this week's Computer Weekly, Microsoft CEO Satya Nadella explains why he has made empathy a key part of technology innovation. We examine the latest news in the ongoing debate over the tax status of IT contractors in the public sector. And we ask if an emphasis on creativity will help attract more young people to work in IT. Read the issue now.
EBOOK:
The Nordic countries are renowned for being home to thriving tech startup scenes so it is hardly surprising that IT is a disruptive force in the region.
EGUIDE:
What's the key to a successful CX? Is it personalization, AI, chatbots—a combination of all the above— or something more? Inside, discover the key to creating a successful customer experience. Learn how chatbots are influencing the state of customer support, and explore how other emerging technology trends can improve your CX success rate.
